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酒店业前景被看好 经营策略需转变
According to the world tourism council (WTTC), China's tourism industry will maintain an annual growth rate of more than 7% in the next decade, and China will overtake the United States as the world's largest tourism economy by 2023.
The hotel industry is promising
"China has huge potential to develop its hotel industry. We must keep pace with China." Marriott international Asia President and managing director of the world travel conference in 2014 when the media interview.
Marriott international will more than double its hotel lineup in Asia to 330 hotels in three years, nearly half of them in China. To expand its hotel network in China on such a large scale, gosling said it wanted to "keep up with the pace of China".
Since 2013, the Chinese government has introduced a series of measures to curb the consumption of public funds. Many media reported that the "eight rules and six prohibitions" have made high-end hotels generally feel that life is getting more and more difficult, and many high-end hotels are scrambling to adjust their attitude to adapt to the market.
In this case, marriott is continuing to expand the hotel lineup, for which gaosmeng believes that the development of high-end hotels is not as pessimistic as reported by the media. He told reporters that this year, marriott hotels will open in haikou, Harbin, zhengzhou and other places.
"Chinese consumers have not stopped spending." While some sectors such as high-end restaurants and high-end tobacco and alcohol have seen their performance decline due to the regulations, the prospect of China's hotel industry will remain positive as Chinese consumers demand more and more for travel, 'a good sign is that Chinese consumers are filling the gap,' Mr. Gaosman said.
Pan desheng, executive general manager of Renaissance resort sanya, said that China's tourism market has huge potential and many opportunities, such as the wedding market in China is a "bonanza", especially for hainan, the natural environment is very suitable for wedding activities. Pan desheng believes that wedding business can be considered as the main brand of hainan's hotel and tourism industry, but the government and hotels and other tourism-related industries need to be ready to seize the opportunity.
"Hainan's companies can make a big difference in China's accommodation revolution." Duan qiang, chairman of Beijing capital travel group, said at the 2014 world tourism conference on the morning of April 25 that some serviced apartments developed in hainan are a kind of product with the optimization of rental and sale, which well conforms to the law of the development of accommodation industry with the change of demand.
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